John Cucchiella

John Cucchiella

John Cucchiella

Canadian Wealth Management Industry Veteran

With almost 25 years in the industry, John Cucchiella has a strong background in business development, sales management, governance and operations. He is an advocate of professional investment advice and is a strong believer that the Wealth Management business, at its core, is a people business.

John began his career as an Advisor in 1993 at Midland Walwyn. Equipped with a phone and a desk John began building his practice through cold calling and seminars. In 1997 John decided to move to TD Waterhouse. While maintaining and growing his practice, John entered into branch management as a producing manager and ultimately a Professional Manager managing one of the flagship branches in Toronto. In 2010, John joined Dundee Goodman Private Wealth as Senior Vice-President and Head of Retail. John was responsible for the vision, strategy, sales management and was directly involved in operational and technological initiatives. In the five years he was at Dundee Wealth, he grew the advisory channel from approximately 26 Advisors to 100 and grew the asset base from $2b to $6b.

In May 2016, John joined National Bank Financial Wealth Management as Senior Vice-President and National Sales Manager for Central, Western & Atlantic Canada, with a focus on growth. At National Bank, he grew the assets by $2b and recruited 13 new teams. John believes the wealth/asset management business is, at its core, about building strong relationships that deliver on financial objectives.